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Business Development Specialist
Full Job Description
Job Category: Sales and Marketing
Job Details:
A Business Development Specialist spends 75-85% their time building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help the business grow both awareness and revenue. This career is about shaking hands, building trust, and transitioning the local business owner to work directly with our Strategy and Creative Teams.
As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands and influencers to bring measurable marketing results. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving the community. Mid-West Family provides you with extensive training and resources to support your success. This includes one-on-one and group trainings.
Although this position can be done remotely, there will be times you will need to physically come to our location. To do that, you must be located within 40 minutes of our location.
Experience:
- Prefer: Experience in sales and marketing, but willing to train and development new people to the business.
- Require: Superior relationships skills, excellent listening skills, computer skills, ability to work alone as well as in a team setting, digital and social acumen required, ability to drive for work, and ability to work remotely without direct oversight.
- Prefer: Experience developing and selling marketing ideas and concepts, creative right brain thinking.
Requirements:
- The ability to build professional and individualized relationships with local business owners.
- The ability to be a self-starter without direct oversight.
- The desire to learn on an on-going basis.
- High problem-solving skills.
- Represent and communicate the Mid-West Family suite of products and services.
- Qualify the wants and needs to the local business owner swiftly.
- Handle all aspects of the relationship with the local business owner.
- Have a high level of business aptitude, and have the capacity to talk about money (either to learn about the business, determine budget, ask for the agreement and collect if necessary)
- Strong oral and written communication skills.
- Valid driver’s license and have reliable transportation to perform work duties.
- Well-groomed and dress professionally.
Additional Info: Mid-West Family Springfield MO is an equal opportunity employer
Contact Details: Email cover letter and resume to lslagle@mwfmarketing.fm
Description
Part 1:
Lead Marketing Strategist/ Coordinator
- Liaison between SpringMo Marketing Team and SpringMo Digital Department
- Help develop multi-faceted strategies encompassing the many marketing tools that Mid-West Family has to offer that best meet the client’s goals and objectives
- Delegate proposal creation and oversee development templates to help ease the process
- Define and inspect expectations for the implementation team
- Assist in client contact, support, and gathering of information
Part 2:
Digital Project Management
- Leads and organizes planning, development, and deployment of multi-faceted strategies encompassing the many marketing tools at Mid-West Family Marketing
- Oversee order entry to reporting (effaces on managing fulfillment)
- Work closely with the implementation team to identify tasks, processes, and other systems that can be automated or streamlined
- Assist in the identification of new digital innovations and opportunities and define if and how the brand should engage
- Ensure a positive collaborative work environment between SpringMo Digital Department and MidWest Family Services
- Help develop best practices as it pertains to communication between SpringMo Digital Department and MidWest Family Services
- Oversee with client reporting monthly and quarterly
- Act as the final point of accountability to ensure quality, timely and on-budget delivery of digital marketing tactics
- Help train the SpringMo Marketing Team on the products offered through Mid-West Family Services and beyond
- Oversee SpringMo Marketing Team in use of project management software
- Manage and connect Marketron with the Digital fulfillment team on all digital campaigns
- Regularly track and get insight into competitor's strategies
Job Requirements:
- 2 years of experience as a digital media specialist or digital marketing
- Strong time management skills
- Creative problem solving and idea growth
- Highly capable of communicating tasks, written and verbal
- Strong project management, problem-solving and analytical thinking skills
- Exceptional knowledge of marketing, sales, and development process
- Ability to develop a strong relationships with SpringMo Marketing Team, Digital Department, MWF Services, and all 3rd Party vendors
On Job Training
- Willingness to grow knowledge of YouTube, HULU, OTT/ CTV, SEO, SEM/PPC, social media, digital targeting, website design, and development
- Including but not limited to Digital Mastery Certifications:
- Content Marketing
- Social Media Marketing
- Digital Advertising
- Search Marketing
- Email Marketing
- Community Management
- Data and Optimization
- Including but not limited to Digital Mastery Certifications:
- Opportunity to train and grow with an evolving mix of marketing products
Job Type: Full-time
Pay: $32,305.00 - $36,000.00 per year
