The primary text for your ad appears in most placements, though the position varies. You can use @ to tag Facebook profiles or Pages. We recommend 125 characters or less.
Show a button or link on your ad that represents the action you want people to take.
Image and video ad specs:
•Feed, marketplace, search, articles
1200 x 628 (1.91:1) or 1080 x 1080 (1:1)
•Video feed
1080 x 1080 (1:1)
•Stories, reels
1080 x 1920 (9:16)
•In-stream
(skippable) 1080 x 1350 (4:5) or
1080 x 1080 (1:1)
*sizes are in pixels are the minimum (aspect ratio in parenthesis)