About the Client
Kilroy’s is more than a store — it’s a Branson, MO experience. With one of the Midwest’s biggest selections of band tees, shelves of nostalgic merch, and the famous BettyAnn’s Gourmet Pickles, Kilroy’s has become a must-stop for music lovers and tourists exploring the Ozarks.
The Challenge
Branson’s tourism scene is competitive, and Kilroy’s needed a way to stand out. Their old website wasn’t optimized for online discovery, and despite their unique offerings, many potential customers weren’t finding them until they walked past the storefront. Kilroy’s wanted:
A modern, mobile-friendly website
A way to connect with tourists before they arrive in Branson
Brand awareness in a crowded market
Tools to capture customer engagement beyond foot traffic
Our Solution
Mid-West Family Marketing developed a full-funnel strategy:
Website Redesign → A fresh, user-friendly website showcasing their massive tee wall, gourmet pickles, and brand story. SEO optimized for “Branson band tees” and related searches.
Radio Campaign → Kilroy’s partnered with 104.7 The Cave, Springfield’s #1 classic rock station, to reach the right audience.
Endorsements → Jay Stevens, a trusted voice and local favorite, ran live endorsements to add authenticity and drive interest.
Customer Engagement → With the new site live, Kilroy’s now receives direct emails from customers searching for specific band tees or wanting to order pickles online.
The Results
The impact was immediate and measurable:
+250% increase in website traffic compared to before the relaunch
Dozens of product inquiries each week from locals and tourists
Expanded awareness with 75,000+ listeners reached weekly on-air
High visibility in local search for Branson shopping keywords
Strengthened reputation with a 4.9-star rating on Google
Client Testimonial
Key Takeaways for Local Businesses
A full-funnel marketing approach blends traditional and digital for maximum impact.
Radio + endorsements build trust and awareness fast.
A strong website turns tourist interest into real engagement.
Want to see how a strategy like this can grow your business?
