Video Targeted Tactics
Videos are the MVP of digital advertising—especially when you want your brand to be seen, remembered, and even loved. With our Video Targeted Tactics, we use the power of sight, sound, and motion to connect your message with your audience when they’re most engaged. Whether it’s a YouTube ad, a pre-roll video before streaming content, or a how-to that builds trust and answers questions, we help your brand come to life through content people actually want to watch.
Why Video?
From branding to conversion, video builds trust, simplifies complex messages, and creates an emotional connection faster than almost any other tactic. And when you partner with us, you’re not just getting video ads, you’re getting a full-funnel strategy designed to meet your customers where they are.
Let’s Talk Tactics
Here’s how we make video work for your business:
YouTube Advertising
YouTube is basically the world’s second-largest search engine (right after Google), and 81% of Americans are already there watching videos, learning new things, and—yes—shopping.
We offer two types of YouTube ads:
- Skippable Ads: You only pay when viewers stick around for 30 seconds or to the end.
- Non-Skippable Ads: Perfect for when you really want to make sure your message gets across.
Pre-Roll Video
Think of it like a commercial—but smarter. With precision targeting (by location, behavior, income, age, and more), we make sure your video lands in front of exactly the right people. Bonus: These ads are ideal for retargeting, which means we can stay top-of-mind for potential customers who’ve already shown interest in your brand.
Hitting Every Stage of the Funnel
Video is a full-funnel all-star. Here’s how we use it to guide your audience through every step of the buyer’s journey
Targeting That Actually Works
We don’t just throw your ad out into the void and hope for the best. Our targeting options include
- Behavioral Targeting: Based on user interests and online habits (like watching reviews, searching for how-tos, or researching options).
- Demographic Targeting: Age, income, gender—you name it.
- Geographic Targeting: Down to zip codes, radius targeting, and even custom zones.
- Site Retargeting: We follow up with people who’ve already visited your site. (Gently, of course.)
Real Results. Real Fast.
We don’t just build campaigns, we optimize them. Our team closely monitors engagement metrics like view rate, completion rate, CTR, and more to make sure your message is landing.
Our in-house reporting dashboard is intuitive, transparent, and built for growth. We’ll train you to read the metrics or handle everything for you—your call. Either way, we’re here to make sure your campaign is doing what it’s supposed to: bringing in leads and growing your brand.
Why Work With Us?
Custom Campaigns
Every video ad strategy is tailored to your goals—never cookie-cutter.
Proactive Management
From A/B testing creative to optimizing placements, we’re always watching the dials.
Incentivized Teams
Our operations team is rewarded when your campaign succeeds. We all win together.
Ready to roll?
We’ll help you create a video strategy that’s smart, simple, and set up to shine—whether you’re launching a new product, building brand recognition, or getting customers to click “buy now.”
