Empower Your Business Toolbox!
Rethink leadership communication to boost influence and results.
Discover key traits of effective communication and why they matter.
Increase brand awareness and stand out from the competition.
Learn how to use the Customer Value Journey to grow your business.
Gain strategies to improve team success and refine your digital marketing.
Register today at www.marketsmartspringfield.com
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Market Smart 2025: Unlock Your Business Potential
Join us for an inspiring workshop designed to help small business owners like you take your business to the next level!
Event Details
Date: Wednesday, October 1st, 2025
Time: 8:00 AM - 11:30 AM
Location: The Riff, Springfield, MO
Why Attend Market Smart 2025?
This half-day workshop is packed with actionable insights to help you:
Build a Strong Brand: Learn strategies to stand out in a crowded market.
Master Leadership Communication: Inspire your team and boost your influence.
Enhance Team Success: Implement proven leadership strategies to maximize results.
Drive Results with Full-Funnel Marketing: Use the Customer Value Journey to grow your business.
Refine Digital Marketing: Discover tools and techniques to improve your online presence.
What You’ll Gain
This half-day workshop is packed with actionable insights to help you:
Expert tips and tools to grow smarter, not harder.
Networking opportunities with other local business owners.
Fresh insights to refine your strategies for 2025 and beyond.
Who Should Attend?
Market Smart 2025 is perfect for small business owners, entrepreneurs, and anyone looking to:
Enhance leadership and communication skills.
Build a standout brand in their industry.
Drive measurable growth with strategic marketing.
Our Sponsors
Questions?
Contact us at info@marketsmartspringfield.com or call
(417) 886-5677
Reserve your spot today and take the first step toward smarter growth in 2025!
Register at www.midwestfamilyspringfield.com
Chuck Mefford
Brandsformation
For over 30 years we've been building awareness for small businesses across the nation in big ways. With concrete goals, proven methods, and a little creativity, we prepare even the smallest company for the big stage.
Husband, father, Great Lakes Sailor, pilot, and lifelong Green Bay Packers fan; these are the things that fuel his personal life and make him one happy dude!
Business strategist, author, trainer, and national speaker; these things take him all over the world and drive him professionally.
Chuck gets his kicks from turning good businesses into household names. Uncovering stories and building brand strategies that connect businesses to consumers keep the fire in his belly and make his over 2 million frequent flyer points worth every mile.
Jill Philips
Jill Philips Coaching
Jill Phillips, founder of Strategic Solutions, is an Executive Leadership and Business Coach who empowers leaders to unlock their potential and drive the growth and scalability of their businesses. With over 20 years of experience, she combines transformational psychology, high-performance habits, and proven business strategies to help leaders focus on what truly matters—creating healthier businesses and more fulfilling lives.
Jill holds advanced certifications, including EOS Worldwide™ and Coach for Life & Leadership, as well as expertise as a Board Certified Hypnotherapist, along with additional specialized training that enhances her ability to drive sustainable growth. Her passion lies in building thriving, high-impact organizations through authentic leadership and team empowerment.
Lori Robertson
Lori Robertson Consulting
Lori Robertson is a leadership and communication coach, keynote speaker, and story strategist who helps leaders leverage compelling communication and strategic storytelling for greater influence and impact. With an MBA from Missouri State University and a certificate in Executive Women’s Leadership from Cornell University, Lori blends deep expertise with a passion for empowering others. She spent a decade producing and emceeing Women of Faith, the world’s largest live event tour for women, where she witnessed the power of words and stories to transform lives.
Through keynotes, workshops, and coaching, she equips leaders to communicate with clarity and confidence, driving greater impact and results. As the founder of SpeakHer Coach, Lori guides women leaders to craft and communicate messages that build businesses and personal brands.
Brian Tyndall
Mid-West Family Marketing
With 25 years of experience in marketing, Brian Tyndall has helped shape the success of countless businesses across southwest Missouri. As General Manager of Mid-West Family Marketing in Springfield, MO, he leads a powerhouse team overseeing four local radio stations, a full-service marketing team, and the influential podcast network “Around the Ozarks.” His expertise spans strategic media planning, brand storytelling, and a hyper local vision.
Brian’s leadership and impact in the industry have earned him national recognition, including being named a finalist for Radio Ink Magazine’s General Sales Manager of the Year in 2019. He is also a proud graduate of Leadership Springfield Class 45, demonstrating his commitment to community and business excellence.
Brian brings deep industry knowledge, real-world marketing insights, and a passion for helping businesses thrive. A lifelong resident of southwest Missouri, he understands the unique challenges and opportunities local businesses face—making his advice both practical and powerful.
Brian and his wife, Diana, live in Springfield with their two sons, Ryan and Drew. When he’s not leading teams and helping businesses grow, Brian stays deeply connected to the community he loves. You’ll often find him catching a concert at the Gillioz, cheering on the Springfield Cardinals, or enjoying one of the many incredible local restaurants that make this area special.
Lyndsey Slagle
Mid-West Family Marketing
Lyndsey Slagle is a powerhouse in marketing strategy and business growth, serving as the Vice President of Sales & Marketing at Mid-West Family Marketing for over a decade. With a proven track record in leadership and business development, she has helped shape the success of more than 500 local businesses, providing innovative solutions that drive real, measurable results.
Lyndsey brings her deep expertise in full-funnel marketing, consumer behavior, and strategic storytelling to the stage. Known for her goal-getter mindset and ability to turn challenges into opportunities, she continuously pushes the boundaries of what’s possible for business owners and organizations across the Ozarks.
Lyndsey’s down-to-earth, results-driven approach makes her a trusted advisor and industry leader. Whether she’s leading her team, crafting high-impact campaigns, or guiding businesses toward sustainable growth, her passion for helping brands succeed is at the heart of everything she does.
Beyond her career, Lyndsey is a proud mother and deeply committed to supporting children in the community. She is passionate about using her platform to elevate organizations that serve kids, amplify voices that need to be heard, and create opportunities for the next generation to thrive. Whether she’s helping local businesses grow or advocating for causes that give children a brighter future, she’s always working to make a meaningful impact.
Oh, and fair warning—Lyndsey is a self-proclaimed comedian, so be prepared for the occasional terrible dad joke or unexpected punchline. (No refunds if you laugh.)
Nancy Hole
National Digital Expert
Nancy J. Hole is a National Digital Expert with over 13 years of experience in digital marketing, including roles at USA Today and Denver Post Media. She has worked across a wide range of industries, such as travel and tourism, outdoor recreation, cannabis, performing arts, higher education, HVAC, home improvement, real estate, and automotive. Nancy specializes in full-funnel marketing strategies and excels at building long-term client partnerships by regularly reviewing performance reports and aligning campaigns with marketing goals. In her free time, she enjoys the great outdoors—hiking, biking, and especially skiing in the mountains whenever possible.
Don’t miss the opportunity to learn from these dynamic leaders in the business at Market Smart!
