Running a business is tough- staying ahead is even tougher. That’s why business owners across Southwest Missouri are marking their calendars for Market Smart 2025. This half-day workshop brings together practical tools, proven strategies, and insights from nationally recognized speakers and local leaders who know what it takes to grow.
Here are the top 5 reasons business owners are attending:
1. Smarter Content & Messaging
Clear, consistent messaging is what gets customers to pay attention — and take action. At Market Smart, you’ll learn how to create marketing content that tells your story, builds trust, and drives results.
Who’s leading the conversation?
- Chuck Mefford
– Business strategist, speaker, and author of Brands formation. For over 30 years, Chuck has helped small businesses across the nation become household names. His framework blends storytelling with strategy, turning “good companies” into unforgettable brands. Chuck will show you how to build messaging that works in today’s crowded marketplace.
2. Local Case Studies That Actually Apply
Forget one-size-fits-all advice. At Market Smart, you’ll hear real-world examples from Springfield businesses that are seeing measurable success. These case studies will show you exactly how other business owners are overcoming challenges and positioning themselves for growth — and how you can, too.
3. Leadership Insights That Strengthen Teams
Your business is only as strong as your team. You’ll walk away with communication tools and leadership strategies that help you motivate, align, and lead with confidence.
Who’s leading the conversation?
- Lori Robertson – Leadership and communication coach, keynote speaker, and story strategist. With years of experience empowering leaders, Lori teaches how to use storytelling and communication to inspire, influence, and get results.
4. Core Values That Drive Growth
Your core values aren’t just words on a wall. When used effectively, they shape your culture, guide decisions, and strengthen every message you share with customers and employees alike.
Who’s leading the conversation?
- Jill Phillips – Executive leadership and business coach with more than 20 years of experience. Jill helps leaders unlock their potential and grow scalable, thriving organizations by aligning people, processes, and purpose. Her expertise in transformational psychology and high-performance habits makes her insights immediately applicable to business owners.
5. Practical AI That Saves Time
Artificial intelligence isn’t just hype — it’s helping local business owners do more with less right now. At Market Smart, you’ll discover how to integrate tools like ChatGPT into your business in ways that are practical, approachable, and effective.
Who’s leading the conversation?
- Spencer Harris – CEO of Mostly Serious and a recognized local leader in AI technology. With a Ph.D. in Communication Studies and deep expertise in how stories and technology shape business, Spencer makes AI accessible to everyday business owners. He’ll show you how to implement AI tools in ways that save hours of time, reduce costs, and sharpen results.
Event Details
📅 Wednesday, October 1, 2025
⏰ 8:00 AM – 11:30 AM
📍 The Riff, Springfield, MO
🎟️ $50 per ticket — or free with a guest pass
Why Business Owners Can’t Miss It
This isn’t just another workshop. It’s a concentrated morning designed to help you refine your tools, redefine your impact, and unlock your business potential. With insights from respected speakers, local case studies, and the latest strategies in leadership, content, core values, and AI, Market Smart 2025 is where business owners go to get ahead.
Seats are limited. Register today at MarketSmartSpringfield.com and join other business leaders who are taking steps toward smarter growth in 2025.
