Why Radio Works So
Darn Well
The Most Listened to Audio Source
Reach PLUS Frequency
Targeting
Radio plus Digital Marketing is a Powerful Combination
The Right Message
Word of Mouth
Broadcast Radio — FAQs
Does radio advertising still work?
Yes, especially for local brand awareness and staying top-of-mind. Your broadcast message can reach large audiences repeatedly during the week, which is a big part of why radio holds up over time.
People still listen to radio every day, especially in the car, at work, and during routines where they’re not staring at a screen. And that’s the real advantage: radio reaches people when streaming and social ads often can’t. Online ads compete with endless scrolling and ad fatigue, but radio can feel more “present” and trustworthy because it’s part of someone’s day. The best results usually come when radio and digital are paired: radio builds broad local awareness, and digital captures and tracks the people who act on it.
Who will hear my radio ads? Can I target specific people?
You can target by station format and audience fit (because listeners tend to be loyal to “their” station). It’s not the same kind of micro-targeting you get with digital, but it’s very effective for reaching broad groups quickly.
How often should my ad run?
Most campaigns aim for consistent frequency so the audience hears the message multiple times per week. The right schedule depends on your goals, budget, and how competitive your category is.
Can radio and digital work together, or should I pick one?
They work really well together. Radio builds awareness with the broader market, while digital can “activate” the smaller group who are ready to buy right now—so you’re covering both.
Will Mid-West Family help write and produce radio ads?
Yes, broadcast campaigns typically include developing the “right message” (clear, audience-first, “what’s in it for me?” positioning) so the spot doesn’t sound generic.
How do we measure results from radio?
The cleanest approach is to combine radio with trackable elements (custom landing pages, tracking domain names, call tracking, promo codes, or paired digital campaigns). Your team can help pick the best tracking approach based on what you sell and how people usually buy from you.
What stations can I advertise on?
Mid-West Family Springfield has multiple local stations (see our “Our Radio Stations” page) so you can match the station to your audience. Ask our sales team which stations would be the best fit for your business.
